The Life Cycle of Lobbying
There is a distinctive life cycle in lobbying. The moment a bill is introduced, interest groups that track that issue will begin lobbying the legislation related to it. Often, reporters monitor congressional committee consideration quite closely and will pose questions to members of Congress regarding their position on that legislation. As increased public awareness is directed to the measure as a result of the media and interest groups, constituents learn more about the legislation and will then ask their own members of Congress to identify their position.
photo credit: lmpicardMost members of Congress have decided their position on a piece of legislation by the time a bill moves to the floor. As a result, communications must be made as early as possible within the legislative process. The astute lobbyist begins the communications process before a member formulates their position on a bill.
You will have far more influence shaping member votes when you concentrate your efforts early in the legislative cycle. However, even when you are able to achieve victories early on this is not an indication that you can stop working. Lobbying, press and constituent pressures intensify immediately before a vote and can result in significant changes in position as well as the degree of support offered to legislation.
The first stage of the lobbying life cycle involves planning and strategy. This includes surveys, research and analysis of issues. The second stage involves education and advocacy, including testimony, letters to Capitol Hill, personal visits, advertisements, emails and mobilizing grassroots efforts. During the third stage, you work on issue maintenance. At this stage you track developments in states as well as courts, while keeping an eye on public opinion.
The all important vote will occur during this final stage. During this stage, you focus on determining the next step. This can include whether the measure will move to the other chamber, joint House-Senate Conference Committee, Presidential consideration, implementation, etc.
To learn more about the lobbying and advocacy process, consider TheCapitol.Net’s 1-day course, Strategies for Working with Congress: Effective Communication and Advocacy on Capitol Hill and their 3-day Capitol Hill Workshop.
Reference: Lobbying and Advocacy, by Deanna Gelak, Section 4.36 The Principle of Early Intervention: the Life Cycle of Lobbying
For more information about working with Congress, see these resources from TheCapitol.Net:
- Publications
- Persuading Congress, by Joseph Gibson
- Lobbying and Advocacy, by Deanna Gelak
- Citizen’s Handbook to Influencing Elected Officials, by Bradford Fitch
- Congressional Deskbook, by Michael L. Koempel and Judy Schneider
- Live courses in Washington, DC:
- Custom on-site training:
- Capitol Learning Audio Courses:
Tags: Capitol Hill Workshop, congressional committees, constituent pressures, DC advocacy, Deanna Gelak, grassroots, grassroots efforts, legislative process, Life Cycle of Lobbying, lobbying, lobbying and advocacy, Lobbying Life Cycle, lobbyists
