Posts tagged ‘Grassroots Campaign’

Recognizing Effective Grassroots Efforts

When your grassroots efforts are successful, there are many ways to recognize and reward those efforts.

Prizewinning pumpkins!
Creative Commons License photo credit: moonlightbulb

  • Give out annual awards for outstanding citizen efforts. Host a major event and present the awards during the event or cover it in a publication.
  • Provide an opportunity for citizens to share their success stories with their peers by holding informal sharing sessions at receptions during legislative conferences.
  • Profile grassroot advocates and their success stories in your publications. This is a great way to recognize individuals and educate others about your organization’s grassroots program.
  • Make a point of publicly recognizing successful advocates during meeting or speeches.
  • Create video or slide shows of advocates testifying before state legislatures or Congress.
  • If a constituent’s letter is used in a congressional newsletter, provide a copy of that publication to the constituent.
  • Whenever grassroots members are able to effectively recruit peers, make a point of recognizing those efforts. There are many creative ways in which you can do so. Appropriate gifts can be provided for specific efforts or contributions.
  • Provide access to premium opportunities, such as invitations to important conference calls, meetings or including members in the advisory council of your organization.

Taking the time and the effort to recognize the efforts and Lobbying and Advocacy, by Deanna Gelaksuccesses of your members can help build loyalty while at the same time energizing the entire organization. It does not much time to recognize outstanding efforts by your grassroot advocates, but the impact can be tremendous. Technology now makes it possible to automatically generate thank-you notes to grassroots communicators.

Remember, people enjoy hearing updates regarding their efforts and they always enjoy the opportunity to win prizes and have their efforts recognized. Calling attention to outstanding examples of communication not only recognizes your members, but also helps to motivate others as well. Such rewards can also prove to be effective recruitment tools, helping expand your network.

To learn more about grassroots campaigns and networks, consider these Capitol Learning Audio Courses: Building and Nurturing Your Grassroots Campaign, How to Organize a Capitol Hill Day, and Visiting Capitol Hill for First-Time Grassroots Advocates: An Introductory Course.

Reference: Lobbying and Advocacy, by Deanna Gelak, Section 7.13 Components for Building and Maintaining an Effective Grassroots Network

For more information about grassroots advocacy in Washington, also see

Tags: , , , , , , , , ,

Tips for Organizing Grassroots Networks

When setting up a grassroots organization, you can organize the network in one of three different ways.

Long Grass
Creative Commons License photo credit: ricketyus

With and organized formal membership, those who join are formal members who are either current or potential grassroots activists. They may be organized into local or state chapters. Labor unions and established trade associations are considered to be formal membership networks. One of the most essential elements of effectively developing an formal organized grassroots network is ensuring you have an active commitment of the association leadership. The advantage of this type of group is that you have a large pool of prospective advocates.

Your job is to develop existing members into a strong network of informed advocates. A good portion of the foundational work will already have been done, but you must work toward motivating members and recruiting new individuals. One of the most common challenges with this type of group is there is sometimes a lack of consistency between the local and national groups.

Another option is an unorganized formal membership. There are usually formal members but those members are not organized into local groups or chapters. In most cases, the formal members are businesses or individuals on mailing lists. They may rarely meet or never even meet at all. This type of situation naturally presents more of a challenge in regards to developing members into a strong network. You will need to focus on developing strategies for organizing and engaging members.

You might also find it helpful to provide them with a chance to join a Lobbying and Advocacy, by Deanna Gelakmore organized effort through a coalition or network to provide better results.

Yet another option is no formal membership. In this type of situation, you have a portion of the population that supports your issues. You reach out to organizations that might be allies as well as to citizens to assist you in building a grassroots effort.

With both the organized and the unorganized formal membership groups you have the potential for establishing a stronger organization over a period of time. You also have the advantage of being able to develop a separate resource for legislative efforts.

To learn more about grassroots campaigns and networks, consider these Capitol Learning Audio Courses: Building and Nurturing Your Grassroots Campaign, How to Organize a Capitol Hill Day, and Visiting Capitol Hill for First-Time Grassroots Advocates: An Introductory Course.

Reference: Lobbying and Advocacy, by Deanna Gelak, Section 7.3 Checklist for Organizing and Maintaining an Effective Grassroots Network.

For more information about grassroots advocacy in Washington, also see

Tags: , , , , ,