“To truly see the diversity of the human race is sometimes frightening….”
Tyler Cowen

We now present a masterclass in how a business owner should not respond to criticism.

The Folks at Amy’s Baking Company In Scottsdale Have Gone Insane

It appears that the owners of Amy’s Baking Company in Arizona expected an appearance on celebrity chef Gordon Ramsay’s “Kitchen Nightmares” program to vindicate them. They believed that they serve quality food, that they have been unfairly slandered by the entire Internet. Maybe they had never seen the reality program, which features last-ditch efforts to save failing restaurants run by people who are delusional or incompetent…and frequently both.

How Not To React To Internet Criticism: The Epic Facebook Meltdown Of Amy’s Baking Company

Perhaps that it’s beyond a bad idea to accuse an unhappy customer of working for the competition, and then call him/her “ugly,” a “loser,” and a “moron.”

Ouch! Today’s Hard Lesson on Yelp

Yelpers went nuts over the weekend — and guess who was the topic? Amy Bouzaglo of Amy’s Baking Company in Scottsdale, who apparently cooked up a storm on Saturday.

In fact, I reached out to one diner who was at Saturday night’s taping of Kitchen Nightmares at Amy’s. He got a very real dose of reality television — more than he bargained for, actually.

Screaming, Expletives, and, Eventually, Police: All in the First Night of Kitchen Nightmares Taping at Amy’s Baking Company

Wow. Just wow.

Amy’s Baking Company [Yelp]

Get popcorn:

• Amy’s Baking Company owners go from reality TV to Internet infamy
• Amy’s Baking Company: A Real Life Kitchen Nightmare
• Scottsdale’s Amy’s Baking Co. in national spotlight after ‘Kitchen Nightmares’ appearance, Facebook meltdown
• Kitchen Nightmares: Amy’s Baking Company Goes Nuts Facebook, Claims They Were Hacked
• Restaurant couple in ‘social media meltdown’ after Gordon Ramsay walks off TV episode of Kitchen Nightmares in US

Ozymandias

Unfortunately, it seems that the future Aldous Huxley predicted in 1932, in Brave New World, is arriving early. Mockery, truculence, and minimalist living are best, then enjoy the decline. However, we do need a Revolving Door Tax (RDT), learn what Members of Congress pay in taxes, and prosecute politicians and staff and their “family and friends” who profit from insider trading.