What disappoints me as I slip the bounds of the coveted 18 to 34-year old demographic is that advertising is not treating the newest batch of consumers as intelligent peers. Advertising has forgotten how to be subtle. Worst of all, it requires no cultural competencies to decode.

The death of the double entendre: Ads are killing our ‘cultural competencies’,” by Ryan Bigge, The Tornoto Star, July 16, 2006

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